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Brand
An Irish-run jacket potato shop in Archway, North London, with a brand site that actually brings people through the door.
The build
The Dynamic Spud is exactly what it sounds like: jacket potatoes and Irish comfort food done properly on Junction Road, Archway, run by Conor and Karen on the old Norman's Cafe site. A local food brand like this doesn't need a tech lecture, it needs a site with the shop's personality that makes you hungry and tells you where to go.
So that's what I built. The full menu lives on the site with the shop's character intact, a walking potato mascot included, the national press they've picked up is front and centre, and delivery routes out to Uber Eats, Deliveroo, and Just Eat. Fast, charming, and found when North London searches for lunch.
How it's built
The decisions that make this build hold up.
01 / 03
Animated mascots, an arcade headline font, and a newsprint grain give the site the shop's charm, all lazy-loaded so the character never costs the speed. Personality and performance aren't a trade-off.
02 / 03
Full Restaurant structured data, opening hours, location, cuisine, price range, plus the shop's six national press features embedded as structured articles. Search engines see an established name, not just a new shop.
03 / 03
Delivery goes where customers already are, Uber Eats, Deliveroo, and Just Eat, one tap from the menu. No half-baked in-house ordering to maintain, no missed orders.
Fast static brand site
The cream-and-green newsprint look
The walking potato, lazy-loaded
Restaurant schema with press coverage built in
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