The 0 stands for the zero excuses I make. (Plus Joe.dev was taken.)
Based in North London. An experienced dev that shows up, gets the job done, and leaves the excuses at the door.
Products I've built, businesses I've launched, and systems I've architected, from solo MVPs to enterprise platforms.
Fighting back against the big directories.
Local businesses were getting bled dry by Checkatrade and Yell, so I built Boroughly. Proper SEO, real exposure, £1 a year.
A training agency, built from scratch in 2017.
Connecting consumers to professional training providers across the UK, security, construction, first aid, and more.
Fast, SEO-ready sites. No agency price tag.
Locksmiths, plumbers, accountants, trades that needed a real online presence without paying through the nose.
Architecture that still holds up two years later.
Multi-project systems under a single organisation, shared API layers, centralised auth, unified data models.
I've automated entire businesses, end-to-end.
CRM workflows, invoice chasing, multi-platform notifications, scheduled reporting, operations on autopilot.
The UK's first P2P laundry platform.
The Uber of laundry, connecting people to nearby washers. Built entirely by me. Currently in its growing stages.
Real-time social. No doomscrolling.
Match with users within a 25km radius, broadcast a live status, and let AI suggest nearby connections, with privacy at the core.
Fitness accountability. No excuses, just results.
Don't show up, lose your streak. Getting lazy? Mahi won't have it. Built for iOS and Android.
Pubs, dentists, salons, tradesmen, I've done the lot.
From local pubs and dental practices to massage parlours, salons, and tradesmen, I've built for them all. I know what works, I know what they don't want, and I leave the lingo at the door. Lightning-fast web apps with lead generation forms that don't need babysitting.
Zero bloat. Other devs charge for inconvenience, I deliver performance.
I show up. On hand from start to finish, with massive availability.
No miscommunication. You get exactly what you ask for, no language barriers.
Ongoing project consultation, I bring proper expertise to the table.
North London coder. Trained in complex computer systems from the early days.
Clean, scalable code built for real-world users.
I'm Joseph Ryle, Joe to most people. I've been coding since the early days, four years studying complex computer systems, and I got tired of watching great ideas die because the tech wasn't there. That's why I've built everything from local business directories and laundry platforms to social apps and enterprise systems. If I see a problem worth solving, I build the solution. (And yes, J0E.DEV with a zero. Stands for the zero excuses I make. That, and Joe.dev was taken.)
I've been the developer, the founder, the client, and the team lead. I bring that full-circle experience to every single project. I understand what it means to ship a product, what it costs when things go wrong, and what it takes to make something people actually want to use. You won't find me hiding behind emails. I sit at my desk, I show up, and I get the job done.
Based in London, working with clients worldwide. Whether you need a full build or someone to help figure out your master plan, I'm the call worth making before you spend another penny on offshore teams that don't communicate.
Every word your developer's been throwing at you, explained in plain English with London-life examples. Search any term — get a real answer.
Read articleA pretty website without a conversion strategy is an expensive business card. Here's what actually moves the needle.
Read articleI'm at my desk most days, fixing bugs, and coming up with master plans to help you build great software. When I'm not? I'm a superhero to my kids. Zero miscommunication, 100% availability.
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