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Brand
An aesthetics clinic in Palmers Green, North London, built on my shared client-sites platform rather than from a blank page.
The build
Glow By D is an aesthetics clinic, and clinic sites live or die on the same things: treatments explained clearly, prices customers can trust, testimonials that feel real, and showing up when the local area searches for what you do.
Rather than building it as a one-off, I built it on my client-sites platform, a monorepo where every client site shares proven UI components, an SEO package that ships LocalBusiness and per-treatment Service structured data as standard, and shared configuration. The clinic gets engineering that's already been battle-tested, and every improvement to the platform reaches every site on it.
The content is typed, treatments, price list, and testimonials are structured data files, not free-text pages, so the site can't drift into half-updated states. Booking and email delivery are being wired in as the clinic's next step.
How it's built
The decisions that make this build hold up.
01 / 03
The site lives in a client-sites monorepo with shared UI, SEO, and config packages. Every client build starts from proven parts, and a fix or improvement made once lands on every site the platform serves.
02 / 03
Treatments, the price list, and testimonials are typed data files. Change a price and everywhere it appears updates together, the half-updated page simply can't happen.
03 / 03
LocalBusiness and per-treatment Service schemas come from the shared SEO package as standard, so search engines see a proper local clinic with real services, not just a pretty page.
App Router site on the client-sites platform
Shared UI, SEO, and config packages across client sites
Treatments, pricing, and testimonials as data
LocalBusiness and Service schemas built in
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